Paid Search Training from an Award Winning PPC Specialist

Meet Your Trainer

Jackie Hole is a long standing influencer in the world of search. Jackie works with agencies offering PPC services and training helping brands increase their revenue through PPC and audience development. After winning the coveted European Search Personality Award in 2014, she been a judge of the UK, EU and USA Search Awards since. Jackie frequently writes for online publications and has created training programmes for Brighton SEO, SES London and has worked with a variety of clients including Last Minute, Just Eat, RBS, Lloyds Commercial Banking, Flowercards and Illuminated Mirrors

If you want to get more out of your PPC budget, take things in house or even just learn more about paid search – personal paid search training could be what you are looking for.

Google AdWords is one of the most frequently updated paid media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it can be impossible to keep up.

Beginner to advanced – we have the training you need to take your paid search strategy to the next level with an action-packed agenda that includes analysis of AdWords campaigns, reviewing your own accounts, as well as implementing some features of paid search interfaces


Detailed Course Outline:

The day is jam-packed, and we’ll cover the following topics:

Developing your PPC Strategy

  • Translating business objectives into measurable goals
  • AdWords vs Analytics Data; what are the differences
  • Attribution: analysing conversion paths
  • Bidding strategies
  • Keyword and Competitor research
    • SEMrush
    • Auction Insights
    • Bing Ads Intelligence
  • Landing page best practice
  • Measuring seasonal and regional search habits

Campaign Structure, Setup and Optimisation

  • Finding the best structure for you
  • Strategies to improve campaign targeting
  • Using AdWords extensions to improve campaign performance
  • Quality Score tracking, improving and reporting
  • AdWords Report Builder

Advanced Features and Reporting

  • Countdown Ads
  • Dynamic Search Ads
  • Remarketing Strategies for Search (RLSA)
  • Customer Match
  • Similar Audiences
  • Demographics for Search Ads (DFSA)
  • Google Data Studio

Live Audits & Q&A

  • Depending on the time we have left, there may be opportunity to do live audits of your accounts
  • We will also look to do an in-depth Q&A

In order to support local business – if you have a business in Stowmarket – we can offer you training from £150 per person – call us to discuss your details