Vocal Coach Reaction videos appear to be taking the world by storm – but actually – reaction videos have been around for over a decade.

So why the sudden interest? well programmes like Google Box, Big Brother and voyeur Reality Shows combined with the omnipresence of mobile phones has meant that access to the creation of and watch-ability of entertainment media has ensured that reaction videos can be a thing in any vertical or sub vertical.

What are Reaction Videos?

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